The CEO's Guide to Generative AI
The CEO's Guide to Generative AI is a 2024 guide from IBM Institute for Business Value. Its core idea: function-by-function CEO briefings, from talent and customer service to finance and cost of compute.
Key ideas
- 01A 22-chapter series, each a short CEO briefing on one area: talent, customer service, cybersecurity, finance, procurement, operating model, and more.
- 02Draws on IBM IBV surveys of C-suite executives, released in installments from 2023 through October 2024.
- 03Each chapter pairs survey findings with recommended actions for leaders.
What it means for you Draft
For executives at $10–100M companies
Treat it as a reference shelf, not a cover-to-cover read. Pick the two or three chapters for the functions where you are weighing AI, such as customer service, finance or talent, and skip the chapters on compute costs and model optimization.
Limitations
Medium trust.Survey-backed with large C-suite samples, but IBM sells AI products and consulting; survey details vary by chapter.
About the publisher: IBM sells AI software and consulting.
IBM Institute for Business Value. "The CEO's Guide to Generative AI." October 7, 2024. https://www.ibm.com/thought-leadership/institute-business-value/en-us/report/ceo-generative-ai
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